ITBRA: THE WEARABLE THAT DETECTS CANCER

Globally, one of the worst risk factors for cancer is being a woman. 

We created a campaign that shows the inequality of breast cancer screening globally and the potential of the iTBra—a revolutionary wearable that detects breast cancer earlier than mammograms—to bring early detection to the masses and save millions of lives worldwide.


  • CANNES LIONS: 1 Silver Glass, 1 Bronze
  • CLIOS: 1 Grand Clio (Innovation)
  • LONDON INTERNATIONAL: 1 Silver
  • IPG INCLUSION: 1 Community Impact