Author and VP, Associate Creative Director
After his third book, Shepatin received the opportunity of a lifetime—the chance to work with the top "Mad Men" in healthcare advertising.
In 2015, Shepatin joined the team that turned Area 23 (an FCB Health Company) into the most recognized healthcare advertising agency in the world. In 2017, Area 23 was crowned Healthcare Agency Of The Year by no less than five major advertising festivals, including Cannes Lions, Clios, and MedAdNews.
Shepatin made history at Cannes in 2018, winning 2 prestigious and rare Glass Lions: The Lion For Change back-to-back. His work was also awarded Lions in Direct and Print & Publishing. Amazingly, all these categories were outside of health and pharma.
In just four years, Shepatin has won 5 Cannes Lions, 5 Clios (1 Grand Clio), 2 MM&M Awards (Titanium Best in Show), 3 LIAs, a D&AD Pencil and more.
Matthew is currently an associate creative director at The Bloc, the most diversified independent health creative agency in the world.
While the creative process is often its own reward, the awards are independent recognition that the agency he works for is delivering the best possible creative to help its clients stand out in a competitive marketplace.
Matthew has authored three books and contributed to The Enlightened Bracketologist. His area of expertise was Best Film Deaths.
Shepatin's articles have appeared in Esquire, Playboy, Los Angeles Times, New York Post, The Village Voice, New York Magazine, Gawker, and Time Out New York.
He credits his unorthodox writing background for his rise into the upper echelon of healthcare advertising.
Shepatin served as an Area 23 representative for the MAIP (Multicultural Advertising Intern Program). He believes diversity of talent is key to producing creative work that feels fresh and audacious, and reflects the needs of a global audience.
He also believes all creative people play an essential role in making the world more interesting, soulful and just.
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