Author and Group Copy Supervisor at the #1 Healthcare Agency in the World.
After his third book, Shepatin received the opportunity of a lifetime—the chance to work with the top "Mad Men" in healthcare advertising.
In 2015, Shepatin joined the team that turned Area 23 (an FCB Health Company) into the most recognized healthcare advertising agency in the world. In 2017, Area 23 was crowned Healthcare Agency Of The Year by no less than five major advertising festivals, including Cannes Lions, Clios, and MedAdNews.
Shepatin made history at Cannes this year, becoming the first copywriter to win 3 prestigious and rare Glass Lions: The Lion For Change in 2 years. His work was also awarded Lions in Direct and Print & Publishing. Amazingly, all these categories were outside of health and pharma.
In just three years, Shepatin won over 10 Cannes Lions, 5 Clios (1 Grand Clio), 2 D&AD Pencils, 3 Creative Floors, and 4 LIAs.
While the creative process is often its own reward, the awards are independent recognition that Area 23 is delivering the best possible creative work to help its clients stand out in a competitive marketplace.
Before joining Area 23, Matthew authored three books and contributed to The Enlightened Bracketologist. His area of expertise was Best Film Deaths.
Shepatin's articles have appeared in Esquire, Playboy, Los Angeles Times, New York Post, The Village Voice, New York Magazine, Gawker, and Time Out New York.
He credits his unorthodox writing background for his rise into the upper echelon of healthcare advertising.
Shepatin serves as an Area 23 representative for the MAIP (Multicultural Advertising Intern Program). He believes diversity of talent is key to producing creative work that feels fresh and audacious, and reflects the needs of a global audience.
He also believes all creative people play an essential role in making the world more interesting, soulful and just.